My Hosts // A+
The way families gather for the Superbowl every year really makes it feel like another big holiday. If all of the health driven new years resolutions haven’t been broken yet I’m sure they were all broken at one Superbowl party or another. Mine was spent with yet another couple who are hosting me for two nights here in Loup City, Junior and Bunny. They have five children who are all out on their own, but one of their daughters and her family came over for the game and dinner. We enjoyed some nice Nebraska steaks right from the cattle they raise a few miles from here. Another cozy warm house (and really cool house) where I can watch the Superbowl from.
Weather // A+
Amazing! This rain was fantastic. Now lots of people may disagree with me, but I love a football game where the weather is a factor. I think it’s the way football should be. Sadly you never see mud in football anymore, even the fields with real grass have such good draining systems you hardly see a spot of dirt. I like different situations and having to play through something, it makes for a better game. I don’t want to see every game identical where it’s perfect conditions, that’s just boring.
The Game // B
Tony Dungy and Lovie Smith are two amazing coaches that I would love to play for. They’re both respectable coaches who have put two amazing teams together with a lot of character. I was happy to see both teams in the Superbowl and didn’t have much of a preference. I’ve always wanted to see the Colts there, but I’m a guy who roots for the underdog. The turnovers were nuts. In terms of quality of playing the rating would be terrible, but in terms of fans and entertainment it was a heck of a game to watch, especially the first half. As for the MVP, how predictable. I don’t think it matters how the Colts won, they would just hand it to him. The quarterbacks get too much attention.
Ads // C-
Michigan State University gave me a great education and a bachelor’s degree in advertising. Advertising is something I love and a big reason for me to watch the Superbowl. Of course lots of people watch the Superbowl for the ads in this era, but it’s quite different when you studied it for a couple years and have a degree in it. The ads weren’t anything great. There were a handful that gave me some light chuckles, but not one that made me burst out laughing like in previous years. However, laughter isn’t the point of an advertisement. Advertising is about return and I bet SalesGenie.com has a lot more return than any of the other companies. It’s a place to break through. I see beer commercials every other time I watch a sports event. It was a boring ad, but their sale will go up. How much do Bud Light’s sales go up? In the last couple years Emerald Nuts and Go Daddy have been two smaller companies to break through the ice. Also, when a company is spending $2 million for an ad and so many commercials going for humor, it really gives a smaller company a chance to stand out with a really effective ad that gives more than just talk around the office tomorrow morning.
CBS // D+
Television coverage doesn’t really have a lot of range to it, but I thought the announcers quite boring. When the Colts became the 41st Superbowl champs the announcers didn’t even break another decibel from the levels they were talking the rest of the game. It was uneventful coverage. Just listening to the coverage and muting out every time they say Superbowl you would have thought that it was just any other regular NFL game.
Pre-Game Show // F
What was that? It was football meets the circus on LSD. I don’t think it was very entertaining, maybe to the point where it leaves everyone scratching their heads. The Superbowl is such a huge event and it tries to reach all demographics, but I think they just missed on this one. Sorry. I would rather watch one of those contests where if a guy kicks a field goal he wins a bunch of money, that’d be much better.
Halftime Show // B+
Pretty good! I’ve never been a fan of Prince or familiar with his work but he did great. There wasn’t all sorts of extra junk and unneeded things going on. There was still extra stuff, but it wasn’t taken to an extreme like it has been in previous shows and like the pre-game show. Basically, it was just a guy jammin’ on his guitar and singing in the rain. That’s good stuff.
So rather than breaking down all the ads right away I figured I would break the whole thing down from my opinion. I’ll probably do a break down of my favorite ads as well… I feel rather obligated considering my degree. So if you actually read this entire blog let me know what you thought as well.